The Managing director of BoomBoom cricket and the CEO of Sport for Life International sign a contract for long-term global partnership.


The foundation helps to inspire young people by providing the impetus needed to lead successful lives. It is an international programme which aims to transform the lives of some of the most deprived and alienated young people in the Caribbean, Pakistan, South Africa and the UK. It utilises the power of cricket and the passion it arouses to support the educational and social needs of young people who have not succeeded through conventional routes. 

Sport for Life International started as the legacy programme of the ICC Cricket World Cup 2007. it is aimed at disadvantaged 6-21 year old boys and girls and is the only social development campaign utilising the power of cricket in countries across the world.